Pepsi Invites Cycle: Free Concerts at La Casa de la Mar

La Casa de la Mar is a live-music venue a short walk from Patacona beach. The address given for the series — avenida Novelista Blasco Ibáñez, 8, postcode 46120 — is in Alboraya, the municipality immediately north of València's Malva-rosa, right on the seafront. It is a room with a terrace rather than a festival site, which matters for how you plan the evening.

Free, but you need a pass first

The concerts are free and entry requires registering in advance for a pass. This is not a walk-up street gig: without the invitation you can be turned away however early you arrive, so registration is the step not to leave until the day itself. The series spreads performances across August to December 2026, so each date has its own artist and its own sign-up — the specific line-up and the registration link are on the official event page.

Getting to Patacona without a car

There is no metro or tram stop on Patacona beach itself. The simplest route from the centre is the tram down to Malva-rosa and then a walk north along the seafront promenade: you cross the Carraixet watercourse and you are there. The same route by bike takes very little time. The metro does reach Alboraya town, but that is a couple of kilometres inland from the sand, with market gardens in between. Driving is the worst option — summer parking by the beach at night is genuinely difficult, and where to park in València covers the alternatives.

Before the show

Patacona beach is wider and a little calmer than Malva-rosa, with beach bars that stay open late; if you are choosing between beaches, see Malva-rosa, Patacona or El Saler. Inland, Alboraya is where the tiger nut is grown and where horchata — a cold, sweet, non-dairy drink made from it, nothing like a coffee-shop version — is drunk at source; the full list is in horchaterías of València. Further north sits Port Saplaya, the small marina of coloured houses. One local habit worth planning around: dinner starts around 21:00 and kitchens near the beach stay busy late.